Being Ready to Listen: The Secret Superpower in Marketing

Remember how we talked about getting attention and giving value? Well, there’s another super important idea in marketing. It’s called being “ready to listen” (adults call this “receptivity”). 

Let’s explore this cool concept!

What Does "Being Ready to Listen" Mean?

Imagine you’re trying to tell your friend about an awesome new game. But your friend is busy playing with their favorite toy and isn’t really listening. That’s kind of like what happens in marketing sometimes!

  • Being ready to listen means someone is open to hearing what you have to say.
  • It’s not just about getting their attention – it’s about them actually wanting to hear your message.

Why is Being Ready to Listen Important?

  1. It Makes Your Message Stick: When people are ready to listen, they remember what you say better.
  2. It Saves Time and Energy: You don’t waste effort talking to people who aren’t interested.
  3. It Leads to Better Results: When people are ready to listen, they’re more likely to try what you’re offering.

Two Big Parts of Being Ready to Listen

There are two super important things to think about:

  1. WHAT You’re Saying: Is it something the person cares about?
  2. WHEN You’re Saying It: Is it the right time to talk about it?

Example: Selling Ice-Cream

Imagine you’re selling ice cream.

  • WHAT: People who love sweets will be more ready to listen.
  • WHEN: A hot summer day is a better time than a cold winter morning!

Think About It!

  • Can you remember a time when you were really ready to listen to someone? What made you feel that way?
  • If you had a new toy to share with your friends, when do you think they’d be most ready to listen about it?

In our next lesson, we’ll learn how to make people more ready to listen to your awesome ideas!

Song: The Listening Game

Verse 1:
In the world of marketing, there’s a secret to know
It’s not just ’bout attention, it’s how the message can grow
Being ready to hear, that’s the key to success
When your audience is open, your message will impress

Chorus:
Ready to hear, oh yeah, that’s the way
Choose the right moment, know just what to say
It’s not about shouting, it’s about being smart
When they’re ready to listen, that’s when the magic starts

Verse 2:
Think about the WHAT, and don’t forget the WHEN
Is it something they care for? Is the timing your friend?
Like selling ice cream, on a hot summer’s day
When they’re ready to hear, your message won’t go astray

(Chorus)

Bridge:
It makes your words stick, saves you time and energy too
When they’re open to listen, great things start to brew
Better results will come, when the moment is right
Being ready to hear, makes your message shine bright

(Chorus)

Outro:
So remember this lesson, as you share your cool stuff
Being ready to hear, can make marketing less tough
It’s a superpower, in this business game
Use it wisely, and you’ll find your way!