Now that you know what an ideal customer is, let’s learn how to find them. It’s time to put on your detective hat and start investigating!
Think about what your product or service does. How does it help people or make them happy?
Example: The Homework Helper App
Let’s say you created an app that makes homework fun and easy. It solves the problem of boring, difficult homework.
Now, think about who might have this problem or want this solution.
For our Homework Helper App:
Once you know who might like your idea, try to understand them better. What do they like? What do they do for fun? Where do they spend their time?
For our app users:
Think about where you can reach these people. Where do they go? What do they watch or read?
For our Homework Helper App:
Think about how your product or service makes their life better. This will help you explain why they should choose your idea!
Our app:
One of the best ways to learn about your ideal customers is to ask them questions! Here are some you could ask:
Let’s bring your ideal customer to life! Create a character that represents your perfect fan. Give them a name, age, and personality. What do they like and dislike? What are their dreams? Drawing a picture can make this even more fun!
For our Homework Helper App, we might create “Struggling Sam”:
Remember, finding your ideal customers is like making new friends. The more you understand them, the better you can create things they’ll love!
Verse 1:
Put on your detective hat, it’s time to investigate
Who’s your ideal customer? Let’s find out, don’t wait
What problem does your idea solve? That’s where we’ll start
Who has this issue? Time to play the smart part
Chorus:
We’re the Customer Clue Crew, on a mission to find
The perfect fans for your biz, the best of their kind
Learn what they like, where they go, what they do
When you know your ideal fans, your business breaks through
Verse 2:
Homework Helper App, makes studying fun and light
Students, parents, and teachers, they’re all in our sight
They love games and gadgets, spend time on their phone
Schools and learning channels, that’s where they roam
(Chorus)
Bridge:
Ask them questions, create a character too
Like Struggling Sam, he’s ten and loves science, it’s true
The more you know them, the better you’ll be
At making things they love, just wait and see
(Chorus)
Outro:
So keep on detecting, find those perfect fans
Understanding their needs, that’s part of your plans
Customer Clue Crew, always on the case
Finding ideal customers, setting the pace!
Remember, at QMAK, we don’t just teach; we empower. We don’t just inform; we inspire. We don’t just question; we act. Become a Gold Member, and let’s unlock your child’s full potential, one question at a time.