Remember when we talked about Core Human Drives in our value creation lesson? Well, guess what? These drives are super important in marketing too!
Let’s explore how understanding what people really want can make your marketing extra powerful!
When you’re telling people about your amazing product or idea, it’s tempting to talk about all the cool things it can do.
But here’s a secret: people care more about how your product will make their life better!
Let’s say you invented some awesome sneakers. Instead of just saying “These sneakers have bouncy soles and come in cool colors,” think about how they connect to the Core Human Drives:
See the difference? You’re not just selling sneakers – you’re selling confidence, friendship, knowledge, safety, and happiness!
Remember our Homework Helper App? Let’s market it using the Core Human Drives:
Instead of just saying “This app helps with homework,” we’re showing how it makes life awesome in many ways!
When you market the end result and connect with Core Human Drives:
Remember, great marketing isn’t just about showing what your product can do – it’s about showing how it makes people’s lives better! When you connect with what people really want, that’s when your marketing becomes truly magical!
Verse 1:
In the world of marketing, there’s a secret to know
It’s not just what your product does, but how it helps you grow
Five core drives guide us all, in everything we do
Acquire, Bond, Learn and Defend, and Feel good too
Chorus:
Welcome to the Magic Marketplace
Where dreams come true and solutions take shape
Don’t just sell a product, show a better life
That’s how your marketing cuts through the strife
Verse 2:
Super Sneakers aren’t just shoes, they’re a ticket to cool
Join the club, learn fun facts, stay safe as a rule
Walk on clouds with every step, feel joy in your soles
Connect with drives, watch your sales reach new goals
(Chorus)
Bridge:
Think of the end result, paint a vivid scene
Connect to the drives, show what your product means
Focus on feelings, the changes they’ll see
That’s how your marketing sets your product free
(Chorus)
Outro:
So remember young wizards, as you cast your spell
It’s not just features, but dreams that you sell
In this Magic Marketplace, where drives come alive
That’s how your marketing helps your product thrive!
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