Catch Their Eye: Creating Awesome Names and Slogans for Your Business

In this lesson we’re going to talk about something super important and fun: coming up with cool names and catchy phrases for your business. This is how you make people notice you and remember you. Let’s dive in!

Why Are Good Names and Slogans Important?

  1. They Grab Attention: A great name or slogan makes people stop and look.
  2. They’re Memorable: You want people to remember you easily.
  3. They Show What’s Special: Good names and slogans tell people what’s awesome about your business.

What We're Naming and Describing

Let’s look at all the things you might need to name or describe:

  1. Your Business Name
  2. Product or Service Names
  3. Slogans (short, catchy phrases about your business)
  4. Website Name
  5. Social Media Account Names
  6. Bio Lines (short descriptions of your business for social media)

Tips for Creating Great Names and Slogans

1. Keep It Short and Simple

People remember short names better. “Speedy Car Wash” is easier to remember than “The Ultimate Automobile Cleaning Experience.”

2. Make It Relevant

Your name should give a hint about what you do. “Pawsome Pet Care” tells people it’s about animals.

3. Be Unique

Stand out from others. If everyone uses “quick” in their name, maybe you use “swift” or “zippy.”

4. Use Wordplay or Rhymes

Fun plays on words are memorable. “Dial-a-Smile Dentistry” is catchy for a dentist.

5. Think About Your Customers

Use words that will appeal to the people you want as customers. For a kids’ toy store, fun and playful words work great.

6. Check If It's Available

Make sure no one else is using the name, especially for websites and social media accounts.

Examples for Different Parts of Your Business

Let’s look at examples for a kid’s lemonade business:

  1. Business Name: “Citrus Splash”
  2. Product Name: “Sunshine Squeeze” (for the lemonade)
  3. Slogan: “When life gives you lemons, drink Citrus Splash!”
  4. Website Name: www.citrussplash.com
  5. Social Media Account: @CitrusSplashLemonade
  6. Bio Line: “Freshly squeezed happiness in every cup! 🍋😊”

Fun Activity: Name That Business!

Try coming up with names, slogans, or bio lines for these imaginary businesses:

  1. A dog-walking service
  2. A homemade cookie delivery
  3. A kids’ art teaching class

Think About It!

  • What’s a business name or slogan you really like? Why do you think it’s so good?
  • If you started a business today, what would you name it? Why?
  • Look at some popular brands’ social media accounts. What do you notice about their names and bio lines?

Pro Tip: Test Your Ideas!

Before you decide on a final name or slogan, ask friends and family what they think. Does it make sense to them? Do they like it? Their feedback can help you make your choice even better!

Remember, coming up with great names and slogans is like being a word artist. You’re painting a picture of your business with words. So have fun with it, be creative, and show the world what makes your business special!

Song: Name Game Fame

Verse 1:
In the world of business, first impressions count
A catchy name or slogan, that’s what it’s all about
Grab their attention, make them remember you
With clever words and phrases, that’s what winners do

Pre-Chorus:
Keep it short and simple, make it relevant too
Be unique and playful, that’s the golden rule
Think about your customers, check if it’s free
That’s how you play the name game, successfully

Chorus:
It’s the Name Game Fame, let your business shine
Catch their eye, make ’em smile, with a hook so fine
From your brand to your slogan, make every word count
In the Name Game Fame, that’s what it’s all about

Verse 2:
“Citrus Splash” for lemonade, “Sunshine Squeeze” to sip
“When life gives you lemons,” that’s a slogan with zip
Your website, social media, need a special touch
A bio line that sparkles, tells them oh so much

(Pre-Chorus)
(Chorus)

Bridge:
Be a word artist, paint with phrases bright
For dog walks and cookies, let your names take flight
Art classes for kiddos, what will you call it?
In this Name Game Fame, your creativity’s the limit

(Chorus)

Outro:
So young entrepreneurs, as you brand your dream
Play the Name Game Fame, be the cream of the cream
With names and slogans that pop, you’ll go far
In the business world, you’ll be a shining star!