Business Course for Kids / Sales

Superhero Selling: Two Awesome Ways to Help Customers

We’ve learned about transactions, trust, finding common ground, and pricing. Now, let’s discover two super cool ways to help your customers and make sales at the same time. We call these “Value-Based Selling” and “Education-Based Selling.” They’re like superpowers for your business!

What are Value-Based and Education-Based Selling?

Imagine you’re a superhero with two amazing powers:

  1. Value-Based Selling: This is like your super strength! It’s showing customers how awesome and helpful your product or service is.
  2. Education-Based Selling: This is like your super wisdom! It’s teaching customers cool stuff about what you’re selling.

Why are These Superpowers Important?

These superpowers are super important because:

  1. They Build Trust: Remember how important trust is? These powers help customers trust you even more!
  2. They Help Customers: By using these powers, you’re really helping your customers, not just selling to them.
  3. They Make Your Business Special: These powers can make your business stand out from others.

Value-Based Selling: Your Super Strength

Value-Based Selling is all about showing how your product or service can make your customer’s life better. Here’s how to use this superpower:

  1. Listen to Your Customer: Find out what they really need or want.
  2. Show the Awesome Benefits: Explain how your product or service helps them.
  3. Compare to the Price: Show how the benefits are worth more than the price.

Example of Value-Based Selling

Let’s say you’re selling lemonade on a hot day.

  • Listen: You hear someone say they’re really thirsty.
  • Show Benefits: You explain how your ice-cold lemonade will quench their thirst and cool them down.
  • Compare to Price: You show that for just $1, they get all that refreshment!

Education-Based Selling: Your Super Wisdom

Education-Based Selling is about teaching your customers cool stuff related to what you’re selling. Here’s how to use this superpower:

  1. Share What You Know: Teach customers interesting things about your product or service.
  2. Help Them Understand: Explain why your product or service is special.
  3. Let Them Decide: After learning, let them choose if they want to buy.

Example of Education-Based Selling

You’re selling homemade soap at a craft fair.

  1. Share Knowledge: You explain how you use natural ingredients and why they’re good for skin.
  2. Help Understand: You show how your soap-making process is different from store-bought soap.
  3. Let Decide: After learning all this, customers can decide if they want to buy your special soap.

Combining Your Superpowers

The really cool thing is, you can use both of these superpowers together! Here’s how:

  1. Teach Something Cool: Use your Education-Based Selling power to share interesting info.
  2. Show the Value: Then use your Value-Based Selling power to show how your product helps.
  3. Build Trust: By teaching and showing value, customers will trust you more.
  4. Make the Sale: With trust built, customers are more likely to buy from you!

Fun Activity: Superhero Selling Game!

Let’s practice using these superpowers! You’ll need a partner and some common objects.

  1. Each person picks an object to “sell” (like a pencil, toy, or book).
  2. Take turns being the “superhero seller” and the “customer”.
  3. The seller uses both Value-Based and Education-Based selling powers:
    • Teach something interesting about the object.
    • Show how the object can help the customer.
  4. The customer decides if they would “buy” the object and why.
  5. Switch roles and try again with a different object.

Think About It!

  • Can you think of a time when someone taught you something cool about a product? Did it make you want to buy it?
  • If you were selling homemade cookies, what interesting facts could you share about your ingredients or baking process?
  • How could you show the value of your dog-walking service to busy pet owners in your neighborhood?

Remember, Value-Based and Education-Based Selling are like superpowers that help you help your customers. When you use these powers, you’re not just selling – you’re building trust, sharing knowledge, and showing how your awesome product or service can make people’s lives better. Now go out there and be the superhero seller you were born to be!

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