Remember when we talked about creating value? Today, we’re going to learn about how to get that valuable stuff to your customers. We call this “distribution channels,” and it’s like choosing the best path for your product to reach its new home!
Distribution channels are the different ways you can get your product from you to your customer. It’s like choosing between different roads to deliver a package – some are direct, some have stops along the way, but they all lead to your customer!
Remember our 6 ways to create value? We’re going to focus on two of them:
This is when you sell directly to your customer without any middlemen.
For Reselling Candy:
For Friendship Bracelets:
Cool Things About Direct-to-Customer:
Challenges:
This is when you use other businesses or people to help you reach more customers.
For Reselling Candy:
For Friendship Bracelets:
Cool Things About Using Helpers:
Challenges:
When deciding how to get your product to customers, think about:
Remember, you can use more than one channel! Many successful businesses use both direct and helper channels.
Think about your favorite snack or toy. Try to figure out all the different ways it gets from the company to you. Does it go straight from the factory to your local store? Or does it stop at big warehouses first? Draw a map of its journey!
Remember, choosing the right distribution channel is like picking the perfect delivery route for your product. It helps make sure your awesome creation gets into the hands of happy customers!
Verse 1:
You’ve made something cool, now what’s the next move?
Getting it to customers, that’s what you’ve gotta prove
Distribution channels, they’re the roads to success
Direct or with helpers, which way is best?
Pre-Chorus:
Candy at the school yard, bracelets at the fair
Online store or local shop, your product everywhere
Think about your customers, where do they like to be?
Choose your channel wisely, set your awesome free
Chorus:
Find the Awesome Route, get your product out
Direct to the customer or with a helper’s clout
It’s the path to success, from you to them
Find the Awesome Route, let your business stem
Verse 2:
Direct means you’re in charge, face to face is neat
But helpers reach more people, down every single street
Mix and match your channels, that could be the way
To get your awesome out there, make your business sway
(Pre-Chorus)
(Chorus)
Bridge:
Be a distribution detective, map out every road
From factory to customer, watch your business grow
Online or in-store, which way will you go?
The Awesome Route is waiting, it’s time to show and grow
(Chorus)
Outro:
Find the Awesome Route, let your product fly
From your hands to theirs, watch your dreams soar high
Remember, at QMAK, we don’t just teach; we empower. We don’t just inform; we inspire. We don’t just question; we act. Become a Gold Member, and let’s unlock your child’s full potential, one question at a time.