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Remember when we talked about the Surprise and Delight Effect? Today, we’re going to learn about something equally exciting: how to make your business bigger and better while keeping all your customers happy! We call this “scaling up,” and it’s like giving your business a growth spurt!
Scaling up means making your business bigger so you can help more customers. It’s like if you had a lemonade stand and suddenly the whole neighborhood wanted your lemonade!
This is when you make copies of your product or service.
Example: If you write an awesome story, you can print many copies so lots of kids can read it!
This is when you copy your whole business setup, not just one product.
Example: If your lemonade stand is super popular, you could open another one in a different neighborhood!
As your business gets bigger, it can be harder to keep every customer happy. But don’t worry! Here are some super tips to help:
Make sure your product or service is always great, no matter how big you get.
Tip: Create a checklist of what makes your product awesome, and always follow it!
Even as you get bigger, keep finding ways to make your customers extra happy!
Tip: Set aside some time each week to think of new ways to surprise your customers.
As you grow, make sure you’re still listening to what your customers think and want.
Tip: Ask your customers for feedback and really pay attention to what they say.
Imagine you have a successful cookie business. Draw three pictures:
For each picture, write down:
Remember, scaling up your business is super exciting, but it’s important to grow in a way that keeps your customers happy. By using Copy Cat Power and Clone Your Business tricks, and always focusing on making your customers smile, you can create an awesome business that just keeps getting better and better!
