Seven levers drive every business. Nudge each one a little and watch what they do together.
| Key | Multiplier | Your business | Improve by | Result | Total lift |
|---|---|---|---|---|---|
| Winning customers | |||||
| 1 | Annual number of leads | % | 1,380 | 15.0% | |
| 2 | Conversion rateLeads that become customers | % | pts | 35.0% | 40.0% |
| Number of customers | 300 | 483 | 61.0% | ||
| Growing revenue | |||||
| 3 | Purchases per customerEach year | % | 4.0 | 33.0% | |
| 4 | Average sale value | $ | % | $115 | 15.0% |
| Annual turnover | $90,000 | $221,625 | 146.2% | ||
| 5 | Profit margin | % | pts | 55.0% | 10.0% |
| Annual profit | $45,000 | $121,894 | 170.9% | ||
| Referrals | |||||
| 6 | Annual referrals | % | 125 | 25.0% | |
| Referral conversion rate | % | pts | 70.0% | 40.0% | |
| Customers from referrals | 50.0 | 87.5 | 75.0% | ||
| Turnover from referrals | $15,000 | $40,149 | 167.7% | ||
| Profit from referrals | $7,500 | $22,082 | 194.4% | ||
| The whole business | |||||
| Total annual turnover | $105,000 | $261,774 | 149.3% | ||
| Total annual profit | $52,500 | $143,976 | 174.2% | ||
| Over a customer's lifetime | |||||
| 7 | Years a customer stays | % | 4.5 | 13.0% | |
| Lifetime valueExcluding referrals | $180,000 | $550,959 | 206.1% | ||
| Total lifetime valueIncluding referrals | $210,000 | $650,770 | 209.9% | ||