Value is something that helps people or makes their lives better.
It can be:
Creating value means making or doing something that people want or need. When you create value, you’re helping others!
Businesses create value by:
When businesses create value:
Remember: Great businesses always focus on creating value for others!
Eight-year-old Marcus loved building things. His room was full of cardboard robots, paper airplanes, and contraptions made from toilet paper rolls and tape. But lately, nothing he built seemed quite right.
“What’s wrong, honey?” his mom asked one Saturday morning, finding Marcus staring sadly at a lopsided castle made from cereal boxes.
“I love making stuff, but…” Marcus sighed. “It’s just not fun anymore. Nothing I build matters.”
“Maybe you’re building the wrong things,” Mom suggested gently. “Why don’t you take a walk around the neighborhood? Sometimes the best ideas come when you’re not looking for them.”
Marcus grabbed his invention notebook—a little pad where he drew his ideas—and headed outside. As he walked down Maple Street, he started noticing things he’d never paid attention to before.
Mrs. Rodriguez from next door was struggling to carry three heavy grocery bags while trying to unlock her front door. The bags kept slipping from her arms.
“That looks hard,” Marcus thought, making a quick sketch in his notebook.
At the corner, he saw Mr. Kim, who used a wheelchair, trying to reach the mailbox. It was just a bit too high for him to reach comfortably.
“Hmm,” Marcus murmured, adding another drawing to his pad.
Then he spotted his classmate Jenny walking her excited golden retriever, Buddy. The leash kept getting tangled around her legs as Buddy zigzagged back and forth, and Jenny nearly tripped twice.
“There’s got to be a better way,” Marcus said, sketching quickly.
By the time he got home, his notebook was full of problems he’d never noticed before. But something amazing was happening in his brain—for each problem, he was starting to see a solution.
“Mom!” Marcus called, bursting through the front door. “I know what to build!”
That afternoon, Marcus got to work in the garage. First, he created a simple door-hook gadget using a coat hanger and some tape. It could hold grocery bags while someone unlocked their door.
Next, he built a lightweight reaching stick with a grabber end made from a salad tong attached to a broomstick. Perfect for reaching high mailboxes!
For the dog-walking problem, he designed a special leash holder that clipped to a belt, keeping the leash from tangling around legs.
“These are brilliant!” Mom said, examining his inventions. “But how will you know if they really work?”
“There’s only one way to find out,” Marcus grinned.
The next day, Marcus nervously approached Mrs. Rodriguez as she returned from grocery shopping.
“Um, excuse me,” he said, holding up his door-hook device. “I noticed you have trouble with grocery bags sometimes. I made this thing that might help.”
Mrs. Rodriguez’s eyes lit up as Marcus demonstrated how the hook could hold her bags on the door while she found her keys.
“Marcus, this is wonderful!” she exclaimed, trying it herself. “This will make my life so much easier. You’re very thoughtful.”
Marcus felt a warm, happy feeling in his chest—different from the satisfaction of just building something cool. This felt… important.
Encouraged, he visited Mr. Kim next.
“You made this for me?” Mr. Kim asked, testing the reaching stick. “It works perfectly! You know, I could use this for lots of things—getting books from high shelves, reaching light switches. Marcus, you’re a problem solver!”
When Marcus showed Jenny his leash holder at school, she was amazed.
“Walking Buddy has been so much easier!” Jenny reported the next day. “My mom wants to know if you could make one for her too. And Mrs. Peterson asked if you could make one for her Great Dane!”
Word spread quickly around the neighborhood. Soon, other parents were asking Marcus to create solutions for their daily problems. Mrs. Chen needed help organizing her craft supplies. The Johnsons wanted something to keep their car keys from getting lost.
Marcus was busier than ever, but he’d never been happier. Each time he solved someone’s problem, he felt like he was giving them a little gift.
“I get it now, Mom,” Marcus said one evening as they cleaned up his workshop area. “The best inventions aren’t just cool things—they’re things that help people.”
“What do you mean?” Mom asked.
“Well, my cardboard robots were fun to make, but they didn’t really do anything for anybody. But when I make something that helps Mrs. Rodriguez carry her groceries or helps Mr. Kim reach his mailbox, it makes their day better. And that makes me feel amazing!”
Mom smiled. “You’ve discovered something very important, Marcus. When you create something that has value—something that helps people or makes their lives better—everyone wins. The person you help feels good, and you feel good too.”
“Plus,” Marcus added, counting the quarters in his piggy bank that neighbors had insisted on giving him for his inventions, “people want to pay you for things that make their lives easier!”
“That’s how businesses work,” Mom explained. “They create value by making things people need, solving problems, or providing services that help. When you create real value for others, good things come back to you.”
Marcus nodded, already sketching a new idea in his notebook. Tomorrow, he’d noticed that the crossing guard at school had trouble being seen on cloudy days…
From his window that night, Marcus could see Mrs. Rodriguez easily hanging her grocery bags on her door hook, Mr. Kim reaching his mailbox with no problem, and Jenny walking a much calmer Buddy with her new leash holder.
“Creating value,” Marcus whispered to himself with a big smile. “That’s what makes building things really matter.”
And with that happy thought, he drifted off to sleep, dreaming of all the problems he could solve tomorrow.
Verse 1:
Little toys that bring a smile
Sandwiches that go the extra mile
A shiny bike to ride around town
That’s what value’s all about
Pre-Chorus:
It’s not just about making money
It’s about making life sweet like honey
Chorus:
I’m a value maker, yeah that’s me
Creating things that people need
From ice cream scoops to fixing leaks
Making life better, week by week
When we all win, that’s the key
I’m a value maker, can’t you see?
Verse 2:
Solve a problem, lend a hand
Build a business, make a stand
Cut some hair, bake a cake
Whatever it takes, for goodness’ sake
(Pre-Chorus)
(Chorus)
Bridge:
It’s the heart of every business
To give the world our very best
When we focus on what others need
That’s when we all succeed
(Chorus)
Outro:
Value maker, that’s the way
Making life better every day