Business Course for Kids / Value Creation

Create a Subscription: Give People Something Cool Again and Again

Remember when we talked about different ways to create value? Another exciting way is to create a subscription! Let’s learn more about what that means and how you can do it.

What is a Subscription?

A subscription is when people pay you regularly (like every month) to get something special from you again and again. It’s like a promise to keep giving them something cool. 

Some examples are:

  • A monthly box of fun craft supplies
  • Weekly online drawing lessons
  • A monthly comic book delivery
  • Access to a special game or app that updates regularly

Why Creating Subscriptions is Awesome

  1. People get excited regularly: Your subscribers look forward to getting something new from you all the time!
  2. You know how much money you’ll make: Since people pay regularly, you can plan better.
  3. You build friendships with your customers: You get to know what they like and can make things even better for them.

How to Create a Great Subscription

  • Think of something people want often: It should be something they’d be happy to get again and again.
  • Make it special each time: Try to include surprises or new things to keep it exciting.
  • Decide how often and how much: Figure out how often you’ll give people stuff and how much they should pay.
  • Keep making it better: Always think of ways to make your subscription even cooler.
  • Make it easy to subscribe: Help people sign up and pay easily.

Example: Let's Start a Monthly Mystery Book Club!

Imagine you love reading and want to start a book subscription for kids. Here’s how you could do it:

  1. Something people want often: Kids love getting new books to read!
  2. Make it special: Each month, send a mystery book with a fun activity related to the story.
  3. Decide details: Maybe $10 per month for one book and activity kit.
  4. Keep improving: Ask kids what books they liked best and find similar ones. Maybe add bookmarks or stickers sometimes.
  5. Easy sign-up: Create a simple form for parents to fill out and pay online or in person.

Things to Think About

  • Keep your promises: Always send out the subscriptions when you say you will.
  • Listen to your subscribers: Ask them what they like and don’t like to make your subscription better.
  • Be ready to grow: Think about what you’ll do if lots of people want your subscription!

Your Turn to Think!

  • What kind of subscription would you like to create?
  • Who do you think would want to subscribe?
  • How could you make your subscription extra special each time?

Remember, a great subscription keeps people happy and excited month after month. What can you create that people will love getting again and again?

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