Putting Together and Breaking Apart: Making Choices Easy or Flexible

Remember how we talked about mixing and matching different ways to create value? Now, we’re going to learn about two special tricks: putting things together and breaking things apart. These tricks can help make things more appealing or give people more choices!

What are Putting Together and Breaking Apart?

  • Putting Together is when you combine different things into one big package.
  • Breaking Apart is when you take a big package and split it into smaller pieces that people can choose from.

How is This Different from Mix and Match?

In our last lesson, we learned about combining different ways of creating value (like making a product and offering a service). This time, we’re talking about combining or separating the actual things you’re selling, not just the ways you create value.

Why are These Tricks Awesome?

  1. They give people options: Some people like everything together, others like to pick and choose.
  2. They can save people money: Sometimes buying things together costs less than buying them separately.
  3. They make shopping easier: Packages can be simpler to choose, while separate pieces let people get exactly what they want.

Examples of Putting Together

  1. Meal Deals: A sandwich, chips, and a drink all for one price.
  2. School Supply Kit: All the pencils, notebooks, and rulers you need in one pack.
  3. Gift Baskets: Different treats and toys all in one pretty basket.

Examples of Breaking Apart

  1. Build-Your-Own Pizza: Choose your own toppings instead of a pre-made pizza.
  2. Pick-a-Prize Machine: Choose the toy you want instead of getting a surprise.
  3. Craft Supply Store: Buy individual beads and strings instead of a whole jewelry-making kit.

How to Use These Tricks

  1. Think about what people want: Do they prefer simplicity or lots of choices?
  2. Consider your costs: Sometimes it’s cheaper to sell things together, sometimes apart.
  3. Be creative: Come up with fun combinations or interesting ways to split things up.

Things to Think About

  • What works best?: Sometimes putting things together is better, sometimes breaking them apart is better.
  • Listen to your customers: Pay attention to what people like and what they don’t.
  • Be fair: Make sure your prices make sense whether things are together or apart.

Your Turn to Think!

  • Can you think of something you could put together into a fun package?
  • Is there something you wish you could break apart to have more choices?
  • How could putting together or breaking apart make shopping easier or more fun for people?

Remember, these tricks are all about making things better for the people who want to buy from you. Whether you put things together or break them apart, the goal is to make people happy!

Song: Piece by Piece or All in One

Verse 1:
Some like it whole, some piece by piece
Options galore, or bundled with ease
Meal deals and kits, all packed as one
Or build your own, that’s double the fun

Pre-Chorus:
Put it together or break it apart
Giving choices is a start

Chorus:
Piece by piece or all in one
Making choices, oh so fun
Bundle up or set them free
It’s all about what customers see
Listen close and you will know
Which way the wind of wants will blow

Verse 2:
School supplies packed, ready to go
Or pick each pencil, watch your collection grow
Gift baskets filled with treats so sweet
Or choose each morsel, make your own feast

(Pre-Chorus)
(Chorus)

Bridge:
Think of costs, be creative too
Fair prices for the old and new
Flexibility is the key
To make your customers say “Yippee!”

(Chorus)

Outro:
Piece by piece or all as one
The choice is yours, let’s have some fun!