In this lesson we’re going to talk about a super powerful word in marketing: “FREE“! It’s like a magic spell that can grab people’s attention and make them interested in what you’re offering. But like all powerful tools, we need to use it carefully. Let’s dive in!
In marketing, “free” means offering something without asking for money in return. It could be a sample, a trial, or even helpful information.
Let’s look at some fun ways you might use “free” in your kid business:
Offer tiny free samples of your lemonade. Once people taste how yummy it is, they might buy a full cup!
Offer to walk a neighbor’s dog for free once. If they like your service, they might hire you regularly.
If you’re good at math, offer a free 15-minute tutoring session. It could turn into paid lessons!
If you’re selling your artwork, offer a free mini-lesson on how you make it. People might buy your art or sign up for classes!
While “free” is powerful, it can sometimes cause problems:
Imagine you have these businesses. How could you use “free” to attract customers?
Did you know there’s a super interesting reason why people love free stuff so much? It’s called “loss aversion,” and it’s all about how people really don’t like losing things.
There’s a cool article on our website called “The Powerful Influence of Loss Aversion” that explains this idea. It’s a bit more grown-up, so you might want to read it with an adult. But it can help you understand why “free” is such a powerful word in marketing!
Remember, it’s okay if your first idea doesn’t get a high score. The most successful business people often try many ideas before finding one that works really well!
Verse 1:
In the world of business, there’s a magic word
It grabs attention, haven’t you heard?
It’s “FREE”, oh so powerful, like a spell
But use it wisely, that’s the tale we’ll tell
Pre-Chorus:
Samples at the lemonade stand
Dog-walking trials across the land
Tutoring teasers, art class demos too
Free can open doors for you
Chorus:
The Free Factor, it’s got that magic touch
Grabs their attention, they’ll like you so much
But use it wisely, don’t give it all away
The Free Factor can make your business sway
Verse 2:
Let them try your stuff, build up that trust
But remember, free isn’t free for us
It costs you something, time or supplies
So use it smart, that’s where success lies
(Pre-Chorus)
(Chorus)
Bridge:
Make it special, show its worth
Have a plan from the start
Free can lead to sales, you’ll see
But balance is the key, take it from me
(Chorus)
Outro:
So young entrepreneurs, as you spread the word
Use “free” carefully, make sure you’re heard
It’s a superpower in this business game
The Free Factor can help you rise to fame!
Remember, at QMAK, we don’t just teach; we empower. We don’t just inform; we inspire. We don’t just question; we act. Become a Gold Member, and let’s unlock your child’s full potential, one question at a time.