Have you ever wondered why people buy things or use certain services? It’s not just because they need them. There are special reasons called “Core Human Drives” that make people want things. Let’s learn about these drives!
Core Human Drives are like super strong wishes that all people have. They help explain why we want certain things or do certain activities.
If you want to create something that people will like, it helps to think about these drives. The more drives your idea connects with, the more people might want it!
Let’s practice:
Imagine you’re creating a new board game. How could you make it appeal to different drives?
Remember: When you understand what people really want, you can create things they’ll love!
Verse 1:
You think you know what makes you tick
But let me break it down real quick
Five drives that make us all unique
Yet connect us all, from me to you
Pre-Chorus:
Acquire, Bond, Learn, Defend, and Feel
These drives are what make life real
Chorus:
What you really, really want
It’s not just what you need
Core drives are the key
To unlock your dreams
Acquire, Bond, Learn, Defend, and Feel
That’s what makes life real
Verse 2:
Get the coolest stuff, make some friends
Learn new things, it never ends
Stay safe and have some fun
These drives make us who we become
(Pre-Chorus)
(Chorus)
Bridge:
So when you’re making something new
Think about these drives, it’s true
The more you hit, the more they’ll love
It’s human nature from above
(Chorus)
Outro:
What you really, really want
It’s all about these drives
Understand them, use them right
And watch your ideas thrive
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