Business Course for Kids / Sales

Your Business Buddies: The Magic of Staying Friends with Past Customers

Today we’re going to learn about a super special group of people who can help your business grow: your past customers! Think of them as your “Business Buddies.” Are you ready to discover how staying friends with people who’ve bought from you before can make your business even more awesome? Let’s dive in!

Who Are Your Business Buddies?

Your Business Buddies are all the cool people who have bought something from you before. They already know how great your stuff is, and they might want to buy from you again!

Examples:

  • The neighbors who loved your lemonade last summer
  • Your classmates who bought your homemade bracelets
  • The families who hired you to walk their dogs

Why Are Business Buddies So Important?

Staying in touch with your Business Buddies is super important because:

  1. They Already Like You: They’ve bought from you before, so they know you’re awesome!
  2. They Trust You: Remember how important trust is? Your Business Buddies already trust you.
  3. It’s Easier: It’s often easier to sell to someone who’s bought from you before than to find a brand new customer.
  4. They Can Help You Grow: Happy Business Buddies might tell their friends about you!

How to Keep in Touch with Your Business Buddies

Here are some fun ways to stay connected with your past customers:

  1. Keep a List: Write down the names of people who buy from you (with their parents’ permission, of course!).
  2. Send Thank You Notes: After someone buys from you, send them a nice thank you note.
  3. Give Updates: Let them know when you have new products or special offers.
  4. Remember Special Days: If you know their birthday, send them a special birthday message.
  5. Ask for Feedback: Ask them what they thought about what they bought from you.

The "Welcome Back" Strategy

When you reach out to your Business Buddies, make them feel extra special! Here are some ideas:

  1. Special Discounts: “As a thank you for being a great customer, here’s a special deal just for you!”
  2. Early Access: “You get to try our new flavor before anyone else!”
  3. Loyalty Rewards: “Buy 5 lemonades, get the 6th one free!”
  4. Exclusive Items: “We made these special edition bracelets just for our favorite customers!”

Fun Activity: Create Your Business Buddy Book!

Let’s make a special book to keep track of your Business Buddies:

  1. Get a small notebook or make one with folded paper.
  2. On each page, write the name of a customer and what they bought.
  3. Add fun details like their favorite flavor or color.
  4. Write down ideas for special offers you could give them.
  5. Decorate your book to make it bright and cheerful!

Think About It!

  • If you had a lemonade stand last summer, how could you let those customers know you’re selling lemonade again this year?
  • Why do you think people might be happier buying from someone they’ve bought from before?
  • Can you think of a business that keeps in touch with you after you buy something? How does it make you feel?

Remember, your Business Buddies are like the fan club for your business! By staying in touch and making them feel special, you’re not just selling things – you’re building friendships that can help your business grow. So keep those connections strong, and watch your business buddies help your business bloom!

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