Curriculum Update: Marketing to Consciousness (Grades 8โ€“12)

Curriculum Update: Marketing to Consciousness (Grades 8โ€“12) Marketing to Consciousness is now complete across all five grades, Grade 8 through Grade 12. Here’s what it is, where it fits, and why it’s built the way it is. Where it picks up Business for Teens runs on the Business Consciousness Scale โ€” eight levels, from Victim …

Resilience Isn’t a Skill You Build. It’s a Setting You Return To.

Resilience Isn’t a Skill You Build. It’s a Setting You Return To. There’s a version of “teaching resilience” that I think quietly makes kids less resilient, and I used to fall for it constantly. It goes like this: kid gets upset. Parent, meaning well, jumps in immediately with a lesson. “It’s okay to be disappointed, …

Cognitive Bias Isn’t Just a Logic Problem. It’s a Mood Problem.

Cognitive Bias Isn’t Just a Logic Problem. It’s a Mood Problem. Quick question for you: when’s the last time you made a genuinely bad decision while you were calm, well-rested, and in a good mood? I’m not saying it never happens. But most of the spectacularly bad calls in my own life โ€” the snap …

Scott Adams (1957-2026): A thinker who taught us to fail forward

Scott Adams (1957-2026): A thinker who taught us to fail forward Scott Adams, creator of Dilbert and author of influential self-improvement books, died on January 13, 2026, at age 68 from metastatic prostate cancer. In his final prepared statement, read by his ex-wife Shelly Miles, he wrote: “I had an amazing life. I gave it …

Stop Dimming Your Light: Learning to Trust Your Authentic Voice

Stop Dimming Your Light: Learning to Trust Your Authentic Voice There’s a moment that happens dozens of times a day, maybe more. You feel a pull to say something, do something, or try something new. The impulse is clear and immediate. But before you can act on it, another voice steps inโ€”questioning, calculating, editing. Within …

The Logical Path to Magic: Using Data to Access Intuition

The Logical Path to Magic: Using Data to Access Intuition Why the Most Logical Thing You Can Do Is Test What You Haven’t Tested If you’re reading this, chances are you fall into one of two camps: Camp One: You’re logic-driven. You’ve built what you’ve built through solid planning, market research, understanding your TAM (Total …

Teaching Kids That Logic and Emotions Work Together (Not Against Each Other)

Teaching Kids That Logic and Emotions Work Together (Not Against Each Other) The Big Mistake Most Parents Make We’ve been taught that good thinking means controlling our emotions – that logic and feelings are opposites.ย  But here’s what the research actually shows: our most effective thinking happens when emotions and logic work together, not when …

The New Mind Traps: How AI is Creating Fresh Cognitive Biases

The New Mind Traps: How AI is Creating Fresh Cognitive Biases For tens of thousands of years, human cognitive biases evolved to help us survive in a world of predators, scarcity, and small social groups.ย  These mental shortcuts served us well when we needed to make quick decisions about whether that rustling in the bushes …

The Teen Guide to Cognitive Biases

The Teen Guide to Cognitive Biases: Your Brain’s Secret Shortcuts Why Should You Care About This? Your brain is constantly playing tricks on you. Not in a mean way, but in a “trying to help but sometimes messing up” way.ย  These tricks are called cognitive biases, and they affect literally everything: Why you think everyone …

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